Think big by going local. Local SEO has progressed – has your SEO strategy kept pace? 25% of business searches on Google are now location-specific – the vast majority of searches are now made on mobile devices.
A lot of companies in Stoke-on-Trent have some kind of digital presence and value the importance of this, but ask them about local SEO and they are often completely in the dark.
Search engines take into account an extensive range of factors in order to determine whether your website appears on page one or page 10 of their search results, if at all. This can make or break a company from an online point of view. With one in three searches being made by consumers looking to find local services or products, ensuring that your company is prominently displayed to them can truly pay off.
Working together with an SEO specialist that has a proven track record in local SEO (search engine optimisation) and who understands the city of Stoke-on-Trent, can ensure that your company is ranking prominently in search engine results pages. As a result, enabling you to connect with people in Stoke-on-Trent that are purposely searching for your products or services online. Which means that the people who find your site are much more likely to convert into profitable business for you.
Local SEO helps to strengthen the online visibility of your business, by driving your site to the top of the local search listings. If you operate a company in Stoke-on-Trent and it serves locally, then it's important to target the most appropriate keywords to help raise geographically local, and relevant visitors to your website. So, if you're trying to find a reputable SEO in Stoke-on-Trent, then look no further and continue reading.
Optimising your company presence on Google My Business allows potential customers to discover your company and contact you.
A Google My Business listing can be ‘sociable’ or ‘local’ even ‘sociable & local’. There are numerous types of pages that company owners can have. Though, it will need to be verified with ‘local’ to be used with the Google Maps and Business products. Therefore, it has got to be linked to ‘Maps’.
I can help you set this up and get it right the very first time, as part of a local SEO campaign. This is particularly important if you have numerous locations.
NAP stands for your company name, address and phone number. Easy, right? What isn’t so easy is ensuring all the company directories out there on the internet are displaying the exact same NAP information for your company as your site and Google My Business profile are (a problem which is compounded with numerous business locations). Why? Simply because Google still makes use of this information as a strong local ranking factor, and having consistency leads to much better rankings for your company. But which web directories should you prioritise? What are the major NAP data sources that Google utilises? What do you do when you move premises? And what do you do about replicated listings? I am here to help you solve these questions and help you with the process involved.
I talk a great deal about content and content strategy at Attain Design (for off-page SEO). The big difference with local content is (you guessed it), it has to be locally orientated and crafted to the specific location(s) in question. This can become challenging if we’re talking about a large number of different locations for the one business. How should you go about it and what must it look like, equally from a search engine perspective (for rankings) and user point of view (for conversion rates)? I can develop a scalable strategy that suits both… and execute it for you.
With ranking signals such as ‘proximity to searcher’ coming to the fore, ‘mobile’ is at the forefront of a successful local SEO strategy. Additionally, Google has switched to a ‘mobile-first’ version of their index (whereas it was previously based on indexing desktop versions of websites). This is a wider SEO issue that expands well beyond local SEO but structures the significance of mobile. With more and more users surfing the web via mobile phones, are you providing an optimised mobile experience that promotes conversion and footfall? Are you ready to reap the benefits of mobile ranking signals which will benefit your local SEO? No? Well, I can help you with that, both from a consultancy viewpoint and a web development perspective. Let’s get it fixed!
If you are a large national business searching for an SEO Agency to update the substantial list of citation profiles associated with physical business locations, or if you are a small company based in Stoke-on-Trent that is looking to get ahead of the local competition, contact me today for a local SEO strategy tailored to your business.